General Tire Renews Sponsorship Deal with King of the Cage

RANCHO CUCAMONGA, CA (February 16, 2016) – King of the Cage (KOTC) announced that General Tire has renewed its sponsorship with KOTC to remain the official presenting sponsor in 2016. The agreement will keep General Tire in the center of the Cage at all KOTC events and will continue to be featured across multiple platforms television broadcasts and online.

“General Tire has been a great partner for King of the Cage and we’re excited to continue working with them as our presenting sponsor during all of our shows this year,” KOTC CEO and Founder Terry Trebilcock said.

“General Tire is happy to continue our sponsorship with King of the Cage,” said Travis Roffler, director of marketing for General Tire. “Our partnership drives home the fact that General Tire is a well-established and industry-leading brand. We are pleased to be associated with championship caliber KOTC athletes.” We look forward to continuing our support of this growing sport.

King of the Cage Presented by General Tire will feature many of the most exciting athletes in the world in exciting action- filled events throughout the year. The General Tire sponsorship will be displayed on 40+ television broadcasts on MAVTV and all on-site at venues in 2016.

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About General Tire
For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Major League Fishing, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, World Cup of Softball, American Sprint Car Series, FreestyleMx.com Tour, Zero One Odyssey, and Spec Tire of Trophylite and JeepSpeed. Team GT supports off-road and short course teams including Jim Beaver, Mikey Childress, Travis Chase, CJ Hutchins, Doug Fortin, Harley Letner, Jim Riley, Macrae Glass, Randy Merritt, Ray Griffith, Carl Renezeder, Robby Woods and Camburg Racing. Visit www.generaltire.com

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